Shreveport-Bossier, LA – The entertainment industry in Shreveport-Bossier is thriving, with the region recently ranking among Pollstar’s Top 100 U.S. concert markets in 2024. The recognition, largely driven by the success of Brookshire Grocery Arena, highlights the area’s growing appeal as a premier entertainment destination. With 2025 poised to be an even bigger year, local leaders and businesses are capitalizing on this momentum to drive economic growth and solidify the region’s status as a hub for music, film, and live events.
Brookshire Grocery Arena Leads the Charge
Concert box office data played a key role in securing Shreveport-Texarkana’s debut ranking among the nation’s top concert markets. Brookshire Grocery Arena accounted for:
- 79% of concert attendees
- 81% of ticket sales in the Shreveport-Texarkana DMA (Designated Market Area)
Concertgoers traveled from across Louisiana (35%), Texas (37%), and Arkansas (9%), with additional visitors coming from Mississippi, Oklahoma, Florida, Alabama, Tennessee, Georgia, and Missouri.
“We are thrilled that the Shreveport-Texarkana market made its debut in the 2024 top concert market rankings,” said Tyler Slanovec, General Manager at Brookshire Grocery Arena. “It was a profitable year with sold-out shows from artists like Cody Johnson, Creed, Jelly Roll, Hank Williams Jr., and the return of Trans-Siberian Orchestra after 12 years. As we celebrate our 25th Anniversary in 2025, we look forward to building on these successes.”
A Deep-Rooted Legacy in Entertainment
Shreveport-Bossier’s rise in the film and entertainment industry is rooted in historical venues that have shaped music and culture for decades:
- Shreveport Municipal Auditorium – Home of the Louisiana Hayride, the legendary radio show that launched the careers of Elvis Presley, Johnny Cash, and Hank Williams.
- The Strand Theatre – Louisiana’s Official State Theatre, first opened in 1925.
- The Louisiana Grandstand – A 1925 historic landmark and one of Shreveport-Bossier’s newest live music venues.
Beyond music, the Shreveport-Bossier Film & Entertainment Commission is actively working to revitalize the region’s reputation as a film and entertainment hub. The commission promotes unique assets, attracts film productions, and develops cultural tourism initiatives like music museums and entertainment tours.
“We are excited about the incredible momentum in Shreveport-Bossier’s film and entertainment industry,” said Wade Marshall, Film & Entertainment Commissioner with Visit Shreveport-Bossier. “Every effort is geared toward enhancing our community and showcasing how Shreveport-Bossier is a dynamic destination, alive with music, art, film, food, festivals, and history.”
Major Investments & New Attractions in 2025
Shreveport-Bossier’s entertainment boom is further fueled by major investments and new attractions:
- LIVE! Casino & Hotel Louisiana (Opening February 13, 2025) – A state-of-the-art gaming, dining, and entertainment venue.
- Chasing Aces (Opening Spring/Summer 2025) – A cutting-edge golf and social entertainment destination featuring range bays, mini putting, and a golf shop.
- Additionally, Curtis “50 Cent” Jackson’s G-Unit Inc. is investing in the local community, with events like Humor & Harmony Weekend (August 2024) proving the market’s potential for large-scale festivals and high-profile entertainment.
Upcoming Concerts & Events in Shreveport-Bossier
With events happening every weekend, Shreveport-Bossier continues to attract top-tier talent across music, comedy, and performing arts. Notable upcoming events include:
- Kix Brooks & Friends – Louisiana Grandstand (January 31)
- Harlem Globetrotters – Brookshire Grocery Arena (February 6)
- Juvenile + 400 Degrees Band – Municipal Auditorium (February 14)
- Sara Evans – Louisiana Grandstand (February 15)
- Jo Koy: Just Being Koy Tour – The Strand Theatre (March 9)
- Eli Young Band – Louisiana Grandstand (March 28)
- State Ballet Theatre of Ukraine: Swan Lake – Municipal Auditorium (March 28)
- Fred Armisen – Louisiana Grandstand (March 30)
- Martin Lawrence – Brookshire Grocery Arena (April 4)
- Golden Girls: The Laughs Continue – The Strand Theatre (April 16)
- Parker McCollum: What Kinda Man Tour 2025 – Brookshire Grocery Arena (July 24)
For a full calendar of concerts, festivals, and entertainment events, visit the SB Fun Guide or VisitShreveportBossier.org.
A Bright Future for Shreveport-Bossier’s Entertainment Economy
With continued growth in film, music, and tourism, the entertainment industry is playing a critical role in the economic revitalization of Shreveport-Bossier. The expansion of live entertainment venues, film production investments, and cultural tourism initiatives is creating jobs, increasing tourism revenue, and enhancing community pride.
As 2025 unfolds, Shreveport-Bossier is positioned to become one of the South’s top emerging entertainment destinations, ensuring long-term prosperity and cementing its reputation as a premier hub for film, music, and live entertainment.
— BIZ. Magazine