Sparking Innovation and Economic Growth Through Tourism in Shreveport-Bossier
Visit Shreveport-Bossier is making a bold investment in the tourism industry with Destination 318, a $100,000 competition aimed at sparking new tourism ventures that will attract visitors and boost the local economy. Organized by Visit Shreveport-Bossier in partnership with BRF’s Entrepreneurial Accelerator Program (EAP) and other local partners, the initiative is designed to help entrepreneurs launch or expand businesses that enhance the region’s appeal. More than just a pitch competition, Destination 318 is a strategic move to grow the visitor economy while supporting homegrown talent and ideas.
A competition like this doesn’t just reward innovation — it builds a foundation for long-term economic development. Tourism dollars don’t just impact hotels and restaurants; they filter into retail shops, transportation services, event venues, and even real estate. By funding new and unique attractions, Shreveport-Bossier creates more reasons for travelers to extend their stay, spend more money, and return for future visits. The city’s Destination Master Plan outlines a vision for making the region a thriving hub for entertainment, culture, and outdoor experiences, and competitions like this are the catalyst for making that vision a reality.
For entrepreneurs considering the competition, there are endless opportunities to create something special. The demand for outdoor recreation in Sportsman’s Paradise continues to grow, meaning businesses like guided nature tours, biking rentals, or eco-tourism retreats could thrive in North Louisiana’s rich landscape. Cultural and historical tourism presents a unique opportunity, with potential for interactive museums, historic walking tours, or hands-on experiences that celebrate the region’s deep-rooted heritage. The rise of entertainment-based tourism means there’s room for special performance venues, themed dining experiences, or annual festivals that become signature events for the city. The possibilities are limitless, and Destination 318 gives local entrepreneurs a rare chance to turn a great idea into a real business.
Investing in tourism is about more than just attracting out-of-towners — it’s about keeping dollars circulating within North Louisiana. Too often, residents travel to larger cities for entertainment and experiences that could exist right here. By supporting homegrown tourism businesses, we not only create jobs and opportunities but also give locals more reasons to explore and enjoy their own community. Destination 318 is a call to action for entrepreneurs, investors, and residents alike to support new ideas, back creative businesses, and build a stronger, more dynamic future for North Louisiana. Locals should continue to support these ideas and follow along with the competition as it unfolds. You’ll have the opportunity to make your voice heard by voting for your favorite business concept, helping to decide the $2,000 “People’s Choice” Award, proudly sponsored by BRF.
This is a moment for the business community to step up and recognize the power of tourism as an economic driver. A single successful tourism venture can create a ripple effect that benefits dozens of other businesses, from hotels to small retail shops. By embracing this competition and encouraging bold, innovative ideas, we have the opportunity to transform Shreveport-Bossier into a destination that celebrates its own strengths, attracts visitors from near and far, and keeps its resources right here at home. The time is now to invest in our future, to support visionary entrepreneurs, and to build a tourism industry that not only brings people in but makes them want to stay.
EAP is made up of a team of financial analysts committed to helping launch startups in North Louisiana. The EAP team helps young companies in many different respects. If you have an idea for a startup company or an invention and are looking for help to launch, look no further than Shreveport’s own EAP. Visit eapla.com to learn about upcoming workshops and events or visit us on EAP’s signature blue couches to chat about starting or growing your business.