Nexstar Media Group, Inc. (NASDAQ: NXST) and Altice USA (NYSE: ATUS), the parent company of Optimum, have reached a comprehensive partnership agreement that restores Nexstar programming to Optimum TV customers, including those in Northwest Louisiana. As of January 18, 2025, programming on Nexstar’s KTAL (NBC 6) in Shreveport and other Nexstar stations nationwide has been fully restored.
This resolution brings an end to a months-long impasse that had left more than two million Optimum customers without access to Nexstar content, including local news, NBC’s primetime programming, and live NFL playoff games. The restored content is already available to viewers across the region.
“Thank You for Your Patience”
In a joint statement, Nexstar and Optimum expressed gratitude to their customers for their understanding during the negotiations, stating, “Together, Nexstar and Optimum thank our customers and viewers for their patience as we partnered on the best deal for them.”
While the specific terms of the agreement were not disclosed, the new partnership underscores both companies’ commitment to delivering high-quality programming to their audiences.
Local and National Impact
The return of Nexstar programming is particularly significant for viewers in Northwest Louisiana, where KTAL serves as a critical source of local news, weather updates, and NBC network programming. The timing also ensures customers won’t miss key sporting events, including NFL playoff games.
About Nexstar Media Group, Inc.
Nexstar Media Group is the largest local television broadcasting company in the U.S., operating more than 200 stations in 116 markets, including KTAL in Shreveport. The company produces over 310,000 hours of local and national programming annually, including content from its national properties like The CW, NewsNation, and TV Food Network.
About Optimum
Optimum, part of Altice USA, is a leading broadband and video services provider serving approximately 4.6 million customers in 21 states, including Louisiana. Optimum offers a range of communications services, hyper-local news through its News 12 networks, and advanced advertising solutions for businesses.
With programming restored, Optimum and Nexstar viewers in Northwest Louisiana can now enjoy uninterrupted access to their favorite shows, local news, and sports events.
For more information about Nexstar and Optimum, visit Nexstar.tv or Optimum.com.