Sunday, April 14, 2024

Centenary College design students take home honors at annual Addy Awards

by BIZ Magazine

Four Centenary students were honored at the 2024 Addy Awards Gala sponsored by the American Advertising Federation of Shreveport-Bossier. The Gala was held Saturday, February 24, at Bally’s Casino and Hotel in Shreveport.

Riana Seidenberg ’25 won a Bronze Award for The Bridge Kingdom book cover series. Mackenzie Newlan ’24 also took home two Bronze Awards for her integrated campaign and magazine ads for the Shreveport Railroad Museum, and was the recipient of a Special Judges Award, “Ready for Employment.” This award was created by the judges to recognize Newlan’s thoughtful and professional approach to her project.

Terry Johnson ’27 received a Gold Award and the People’s Choice Award for a poster design for Macbeth. The People’s Choice Award was voted on at the event and only one award was given across both the professional and student divisions.

Finally, Hailey Chiasson ’25 earned a Gold Award and Student Best of Show for her King Lear poster. Chiasson was unable to attend the Addy Awards gala because she was working on Centenary’s King Lear production the same night.

“It’s such a testament to our students’ hard work and talent that we have freshmen, juniors, and seniors all being recognized for their excellence in graphic design,” said Jessica Hawkins, associate professor of communication arts.

The Addy awards program is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local ad club competitions. Centenary students and graduates have been entering the competition for several years and regularly win top awards.

The local phase of the Addys is the first of a three-tier, national competition that includes a district and then a national level. Gold Addys advance to the Addy 10th District Awards to compete with the best work from Arkansas, Louisiana, Oklahoma, and Texas. Winners at the district level advance to the national competition.

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