North Louisiana Economic Partnership (NLEP) has welcomed Lanier Thibodeaux as its new Director of Marketing and Communication, as announced in a recent press release. Thibodeaux brings over twelve years of extensive experience in marketing strategy, communications, and project management to her new role at NLEP.
In her capacity as Director of Marketing and Communication, Thibodeaux will play a pivotal role in the implementation of NLEP’s upcoming five-year strategic plan. This plan aims to identify target industries for growth and attraction initiatives, while also devising strategies to effectively market the organization’s assets and resources. Thibodeaux will collaborate closely with the Business Development team to develop a comprehensive marketing plan aligned with the objectives of the strategic plan.
Justyn Dixon, CEO of NLEP, expressed confidence in Thibodeaux’s ability to contribute to the organization’s mission, stating, “Lanier’s experience in the private sector, coupled with her understanding of the fundamental role of marketing in economic development, will greatly enhance our team’s capabilities and her success in this role.”
Thibodeaux’s professional background includes notable positions such as Retail Marketing Director at GMFS LLC, Market Development Senior Associate at KPMG, and Account Executive at Romph Pou Agency. Her diverse experience in marketing, public relations, and brand management aligns closely with the requirements of her new role at NLEP.
In her statement, Thibodeaux expressed enthusiasm about her new role and emphasized her commitment to promoting the exceptional assets of the region to attract new businesses. “NLEP plays a vital role in driving economic development in North Louisiana,” she said. “I am excited to leverage my experience to support its mission and contribute to the continued growth of the region.”
NLEP, an Accredited Economic Development Organization, provides professional economic development services to an 11-parish region of North Louisiana. Its mission is to serve as a catalyst and connector in advancing economic growth within the region. For more information about NLEP, visit their website at nlep.org.
