SHREVEPORT, La. — Visit Shreveport-Bossier is pairing its annual Holidays on the Red event lineup with a new campaign featuring local restaurants, retailers and other businesses in Caddo and Bossier parishes.
The campaign, Making Spirits Bright, runs through November and December. Visit Shreveport-Bossier will use photos, videos and blog posts to highlight seasonal offerings such as specialty drinks, desserts and holiday shopping.
The campaign builds on the tourism organization’s “10 Flights for 10 Years” series during the Red River Balloon Rally. Both promotions feature local businesses alongside regional events.
The holiday calendar includes the 50th anniversary of the Radiance Technologies Independence Bowl, with celebrations set for Dec. 22. Other featured events include the Louisiana Boardwalk Christmas Parade on Nov. 21, the Christmas on Caddo Fireworks Festival on Dec. 5, the Bossier Holiday Night Market on Dec. 12 and Rockets Over the Red on Dec. 19.
Christmas in Roseland at the American Rose Center runs from Nov. 27 through Dec. 20, with an additional encore night on Dec. 23. The Shreveport Aquarium’s BELIEVE! Lights the Night runs on select dates in December. Dates for Sno-Port at Sci-Port Discovery Center are pending.
The full holiday calendar is available at HolidaysOnTheRed.com.