BATON ROUGE, La. — Louisiana Office of Tourism, led by Billy Nungesser, has launched a statewide marketing campaign aimed at increasing in-state travel and supporting local tourism businesses during the peak summer season.
The “Louisiana Staycation” campaign began June 22 and will run through Labor Day, targeting residents as well as nearby drive markets within roughly 150 miles, including parts of Mississippi and Texas. The initiative promotes travel to destinations across the state, including cultural sites, restaurants, festivals and outdoor attractions.
State officials said the campaign includes a mix of advertising across radio, social media, broadcast television, cable and print, designed to encourage shorter, lower-cost trips and increase visitation to both well-known and lesser-known locations.
Assistant Secretary of Tourism Doug Bourgeois said the campaign is aligned with broader travel trends indicating rising demand for regional trips and more affordable travel options.
Data from the U.S. Travel Association and Longwoods International show a growing preference among travelers for destinations closer to home, with 41% of respondents in a recent survey planning trips within their region over the next six months.
State officials said the campaign is intended to distribute tourism spending more broadly across Louisiana communities while supporting local businesses during a key travel period.