Optimum announced that Nexstar-owned content has been removed from its TV lineups effective 5:00 PM ET Friday after negotiations between the two companies failed to reach a resolution. Despite Optimum’s offer to extend their current agreement while talks continued, Nexstar declined, leaving customers without access to Nexstar’s broadcast stations.
Optimum criticized Nexstar’s negotiation tactics, accusing the broadcaster of using an “all or nothing” approach. A company spokesperson stated, “Nexstar is demanding exorbitant rates, the highest of any broadcasting group, while forcing customers to pay for content they don’t watch, such as NewsNation, which has minimal viewership.”
Key Issues in the Dispute
- Bundling Content: Optimum claims Nexstar is requiring the inclusion of less popular channels like NewsNation in deals for local broadcast stations, despite low demand. According to Optimum, 90% of its customers—over 1.2 million viewers—do not tune in to NewsNation in a typical month.
- Exorbitant Fees: Nexstar’s rate demands are reportedly the highest among broadcasting groups, putting pressure on customer costs.
- Anti-Local Practices: Optimum argues that Nexstar’s bundling strategy disregards regional preferences, forcing viewers in different states to pay for unrelated programming.
“Nexstar’s demands are not only unfair to customers but also prioritize corporate profits over consumer interests,” the statement read.
Customer Solutions
Optimum emphasized its commitment to providing alternatives for customers affected by the blackout:
- Free Over-the-Air Access: Viewers can access Nexstar-owned content, including ABC, NBC, FOX, CBS, and the CW, using an antenna.
- Flexible Packages: Optimum offers tailored video solutions to meet individual viewing preferences, acknowledging shifts in consumer habits.
- Customer Support: Optimum teams are available to assist customers in finding the best packages and alternative options. Customers can visit www.optimum.com/nexstar, chat online, or call 866-347-4784 for support.
Industry Implications
This dispute underscores ongoing tensions in the broadcasting industry as providers navigate rising content costs and evolving viewer habits. Optimum’s willingness to offer alternative solutions highlights its effort to address consumer concerns during the standoff.
Negotiations remain open, with Optimum expressing hope for a fair resolution that restores Nexstar programming while protecting customer value.
For updates and further assistance, customers can visit Optimum’s Nexstar Support Page.