Study shows Louisiana residents are among the least likely to start a small business in 2024, according to a new study.
Business ideas and information site The Small Business Blog analyzed search data from Google Keyword Planner for more than 100 terms related to the term ‘side hustle’ and ‘small business’. The average number of monthly searches for these 100 search terms were calculated for each state as a proportion of 100,000 residents.
Utah was found to have the most people looking to begin a new business in 2024, with 365 searches on average every month per 100,000 people. The most Googled search terms in Utah included, ‘side hustle’ and ‘side hustle ideas’.
Arizona has the second highest proportion of people looking for a side hustle or to start a small business with 357 searches on average every month per 100,000 people. The top searched terms in Arizona included ‘side hustle’, ‘small business owner’, and ‘side hustles from home’.
The state with the least people looking for a side job on average was Mississippi, with 202 searches per 100,000 people.
States searching to start a small business in 2024 the most
| Rank | State | Average number of monthly searches related to small businesses | Average number of monthly searches related to small businesses per 100,000 people |
| 1. | Utah | 12,323 | 365 |
| 2. | Arizona | 26,305 | 357 |
| 3. | Colorado | 20,473 | 351 |
| 4. | New York | 64,928 | 330 |
| 5. | Nevada | 10,091 | 318 |
| 6. | Nebraska | 6,056 | 308 |
| 7. | Georgia | 33,308 | 305 |
| 8. | Oregon | 12,903 | 304 |
| 9.(=) | Pennsylvania | 39,233 | 302 |
| 9.(=) | Texas | 90,665 | 302 |
| 10. | Missouri | 18,594 | 301 |
| 11. | Florida | 66,079 | 297 |
| 12.(=) | Ohio | 34,823 | 296 |
| 12.(=) | Michigan | 29,720 | 296 |
| 12.(=) | Indiana | 20,201 | 296 |
| 13. | Massachusetts | 20,616 | 295 |
| 14.(=) | North Carolina | 31,276 | 292 |
| 14.(=) | Virginia | 25,371 | 292 |
| 15.(=) | Illinois | 36,607 | 291 |
| 15.(=) | Wyoming | 1,691 | 291 |
| 16.(=) | Delaware | 2,958 | 290 |
| 16.(=) | Kansas | 8,529 | 290 |
| 16.(=) | Washington | 22,598 | 290 |
| 16.(=) | Tennessee | 20,439 | 290 |
| 17. | New Jersey | 26,777 | 289 |
| 18.(=) | Minnesota | 16,463 | 288 |
| 18.(=) | North Dakota | 2,242 | 288 |
| 19. | Idaho | 5,559 | 287 |
| 20.(=) | Rhode Island | 3,096 | 283 |
| 20.(=) | Connecticut | 10,263 | 283 |
| 20.(=) | New Hampshire | 3,942 | 283 |
| 21. | Maryland | 17,371 | 282 |
| 22.(=) | California | 108,574 | 278 |
| 22.(=) | Kentucky | 12,543 | 278 |
| 23. | Oklahoma | 10,957 | 273 |
| 24.(=) | Arkansas | 8,287 | 272 |
| 24.(=) | Wisconsin | 16,008 | 272 |
| 25. | South Carolina | 14,081 | 267 |
| 26. | Iowa | 8,474 | 265 |
| 27. | Hawaii | 3,694 | 257 |
| 28. | Louisiana | 11,549 | 252 |
| 29. | South Dakota | 2,263 | 249 |
| 30. | Montana | 2,750 | 245 |
| 31.(=) | Maine | 3,365 | 243 |
| 31.(=) | Vermont | 1,569 | 243 |
| 32. | Alabama | 12,158 | 240 |
| 33. | West Virginia | 4,234 | 239 |
| 34. | Alaska | 1,700 | 232 |
| 35. | New Mexico | 4,782 | 226 |
| 36. | Mississippi | 5,926 | 202 |
| US | 997,871 |
