David Specht
It’s beginning to look a lot like…
I remember the first time I saw Christmas decorations in Walmart before Halloween. I was annoyed and bewildered. Can't we get through one holiday...
The Price of Convenience
Last Friday, I was looking for a specific piece of furniture for my office. I started local, albeit it after 5 p.m. I knew...
It is time to be “S.M.A.R.T.”
Do you have any idea what you will be doing in your business in 2018? If you haven't started to think about it, now...
Partnerships — The secret to inexpensive marketing
Don't you hate it when someone tells you they have the "secret to..." and then you realize it is something you already know? Well,...
Football is king – for your marketing
Is it football season yet? I've heard this phrase countless times since the Super Bowl in my relationship circles. Locally, high school and college...
The market gets to decide…
I always like to find good deals and interesting products. There is an app I use called, "WISH" that shows thousands — maybe millions...
Do you love your community?
I recently sat down with one of my father's best friends in the business, Tom Kelly, owner and operator of the PIney Woods Journal....
Before you buy an ad, think
It is no secret where my allegiance lies when it comes to advertising. As a newspaper and magazine owner, I am a firm believer...
Nachos, Tacos, Chalupas, and Marketing
Recently, I was having a conversation with some in colleagues in the news/content business. We were all discussing the multiple ways people consume information...
Branding doesn’t have to be expensive
As someone who spent part of his life in the military, there is something appealing about a uniform. Regardless of where you are, it...
