Saturday, July 13, 2024

Specht: Bossier is better because of Lisa Johnson’s leadership

by David Specht

Twenty years ago, the landscape of Bossier Parish, and indeed the world, looked quite different. The advent of digital technology was just beginning to reshape how we live and work. As I reflect on these changes, I can’t help but think of Lisa Johnson and the profound impact she has had on our community as President and CEO of the Bossier Chamber of Commerce.

David Specht = BIZ. Publisher

I’ve had the pleasure of working closely with Lisa on various projects over the years, most notably the “Be Bossier” initiative. This project, which highlighted the benefits of living and working in Bossier Parish, employed cutting-edge marketing techniques, including a YouTube video series. It was a forward-thinking campaign for its time and exemplified Lisa’s vision and adaptability. She understood the importance of leveraging new media to reach a broader audience, ensuring that the message of Bossier’s vibrancy and opportunities was effectively communicated.

Our working relationship has been built on deep conversations about growth and sustainability in Bossier Parish. Often, these discussions revolved around the advantages of collaboration and a regional approach to development. Lisa’s candidness and forthrightness in expressing her opinions have always been traits I greatly admire. She never shied away from tough conversations, always focusing on what was best for our community.

Over the past two decades, both Lisa and I have navigated significant changes in our respective fields. As a print media publisher, I faced the challenge of adapting to the digital revolution, just as Lisa had to evolve the way Chamber business is conducted. Together, we learned the importance of integrating technology while maintaining a personal touch in our services. This balance has been crucial in staying relevant and effective in our roles.

Lisa’s leadership style has often nudged me out of my comfort zone. She taught me the importance of the “public” in public relations, encouraging me to engage more actively with the community. Her ability to see opportunities where others might see obstacles is a testament to her positive outlook. Regardless of the challenges she faced, Lisa’s “glass half full” perspective has served her and the Chamber well, fostering an environment of optimism and proactive problem-solving.

One of Lisa’s most remarkable qualities is her unwavering positivity. Even in the face of significant challenges, she always managed to see the potential for growth and improvement. This mindset has not only contributed to her personal success but has also been instrumental in the Chamber’s growth and the prosperity of Bossier Parish.

As I reflect on the changes we’ve witnessed and the milestones we’ve achieved, I’m filled with gratitude for Lisa’s leadership and friendship. Her dedication to our community and her ability to adapt and pivot in an ever-changing world have been truly inspirational. She has shown us that with the right attitude and a willingness to embrace change, we can achieve remarkable things.

Lisa, congratulations on 20 years of outstanding service and leadership at the Bossier Chamber of Commerce. Here’s to many more years of growth, innovation, and positive impact. Thank you for your unwavering commitment to making Bossier Parish a better place for all of us.

David A. Specht Jr. is publisher and editor of BIZ. and President of Specht Newspapers, Inc.

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