Johnson: Flexibility leads to economic growth in Bossier

As we all continue the work to make Bossier a great place to live, work, play and learn, we only need to combine our efforts to work together to be successful and really make our area SHINE!

Just know that while the vision for 2020 may seem a little blurry, that doesn’t mean it isn’t there. We all just have to change our focus a little bit to find what we are really meant to see – and learn – to make it an even more prosperous decade for ourselves, our businesses and our community.

While the vision of 2020 and the subsequent decade may look a little different than we had all planned, there are so many positives to take out of our past year, namely the growth and flexibility we have all worked through, and many times, thrived in.

“F l e x i b i l i t y” has been a main cornerstone for success this year.

During the COVID-19 pandemic, the need for this value has been amplified and become a cornerstone for businesses that have been successful in keeping operations and bottom lines steady. Businesses and our community members have felt the need for this flexibility in different avenues from virtual working environments to more focus on digital platforms and social media.

But can’t all of this change be a good thing? We think so. Change means GROWTH. And growth means we are thriving. And we continue to see it. Businesses are adapting to a new normal everyday meanwhile increasing their productivity and customer service along the way.

The growth doesn’t stop there. We are continuing to see NEW businesses open during one of the most trying years in recent history. When a community is on the grow, even tough times can’t keep them down.

Remember, diamonds need pressure to become the coveted gems they are! We can all become better by working through these trying times.

Lisa Johnson | President & CEO of the Bossier Chamber of Commerce.