Saturday, July 13, 2024

Louisiana Promotes Cultural Riches at 2024 CMA Fest

by BIZ Magazine

Baton Rouge, LA — In a dynamic showcase of its vibrant musical heritage, Louisiana, under the sponsorship of Lieutenant Governor Billy Nungesser and the Louisiana Office of Tourism, will be prominently featured at the 2024 Country Music Association Festival (CMA Fest) in Nashville, from June 6-9. This sponsorship is a key part of Louisiana’s Year of Music campaign.

“Music is one of the many reasons people visit Louisiana. It is part of our culture, and we produce some of the best musical talent in the world. CMA Fest is the largest country music festival in the world, so this is a great opportunity to showcase what we have to offer,” said Lieutenant Governor Billy Nungesser.

Interactive Louisiana Presence at CMA Fest

The Louisiana Office of Tourism will host a mobile welcome center in downtown Nashville, featuring a unique musical petting zoo. This interactive exhibit includes traditional Louisiana instruments such as accordions, fiddles, rubboards, triangles, and spoons. Visitors are encouraged to engage with these instruments to better understand the roots of Louisiana’s distinctive sound. Additionally, a photo booth activation will allow attendees to capture moments with the instruments.

Celebrating Louisiana Talent

Highlighting the festival will be performances by Louisiana natives Lainey Wilson and Timothy Wayne. Lainey Wilson, a prominent figure in the country music scene, won five awards at the 2023 Country Music Awards, including Entertainer of the Year, and Best Country Album at the 2024 Grammy Awards. Her growing acclaim includes performing on Louisiana’s float at the annual Rose Parade® in 2023.

Timothy Wayne, nephew of country legend Tim McGraw and a current student at Louisiana State University, is also set to perform. Wayne is currently working on his debut studio album, continuing the tradition of Louisiana’s deep musical lineage.

“We are so proud of our Louisiana music ambassadors, both past and present. Of course, Lainey’s popularity has exploded in recent years. Her hard work has paid off, and we appreciate how she does not forget her Louisiana roots,” said Lt. Governor Nungesser.

Lt. Governor Nungesser’s visit to Nashville will culminate in a dinner with Lainey Wilson at her newly opened restaurant, Bell Bottoms Up, where she will be available for autograph signings.

Festival Highlights

CMA Fest features eight stages throughout downtown Nashville for daytime events, with evening concerts held at Nissan Stadium. The festival attracts up to 90,000 attendees daily over its four-day duration, making it an ideal platform for Louisiana to highlight its rich musical traditions.

For more information about Louisiana’s Year of Music, visit

This sponsorship and participation in CMA Fest underscores Louisiana’s commitment to celebrating and promoting its rich musical heritage, offering festival-goers a taste of the state’s vibrant cultural landscape.

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