Thursday, May 30, 2024

Brookshire Grocery Co. Celebrates Super 1 Foods 40th Anniversary

by BIZ Magazine

Brookshire Grocery Co. (BGC) will celebrate the 40th anniversary of its Super 1 Foods banner on May 1.

From its inception in the early 80s, Super 1 Foods has provided a different shopping experience for customers, focused on low pricing with incredible service.

Super 1 Foods offers full-scale supermarkets, providing excellent high-quality fresh meats and produce, everyday low prices, and helpful staff, making it a pleasant shopping experience for customers. The Super 1 Foods banner is able to offer high-end products for less because the company buys by the truckload directly from distributors and passes the savings on to customers. 

“My grandparents, who founded the company, were committed to serving their neighbors and community through the grocery business,” said Brad Brookshire, Chairman and CEO. “All these years later, this is still at the core of who we are and how we operate as a company. We look forward to serving customers and communities for many years to come. I am proud to see how far our Super 1 Foods banner has come and am excited for the future it will have.” 

The first Super 1 Foods store opened in Alexandria, La., on May 1, 1984. Throughout the 80s the banner expanded into new markets including West Monroe and Bastrop, La. BGC celebrated the first new construction for Super 1 Foods, in Tyler, in December 1988. By the end of the decade, Super 1 Foods had expanded to more than eight stores, including Longview, Texas, and Shreveport, La., market areas.

The banner continued to experience substantial growth in Texas and Louisiana throughout the 90s. Many locations were also updated to include bakeries and fuel stations. By the decade’s end, 30 Super 1 Foods were operating in Texas and Louisiana.

In 2004, Super 1 Foods expanded into Arkansas. Over the next few years, the Super 1 Foods banner experienced steady growth and improvement throughout the market area. In 2022, BGC celebrated a brand-new store with the construction of its new generation Super 1 Foods store in Jacksonville, Texas.

Over the years, the Super 1 Foods banner has remained strong. The 49th Super 1 Foods store will be celebrated with a grand opening on May 8 in Lafayette, La. This new location will add approximately 150 jobs to the Lafayette community and will feature curbside service, Instacart services, a bakery, deli specializing in hand-crafted sushi, and meat departments.

BGC continues to build new stores, update existing locations and expand into new markets, serving as a testament to the company’s plans for future growth and development. 

The company is dedicated to delivering exceptional service, quality products, and everyday low prices to consumers within the market areas it serves.

About Brookshire Grocery Co.

BGC is a regional family-owned grocery business that operates more than 200 stores in four states – Texas, Louisiana, Arkansas and Oklahoma – with three distribution centers. Stores operate under the banners of Brookshire’s, Super 1 Foods, Spring Market, FRESH by Brookshire’s and Reasor’s, and are all recognized for providing friendly service, clean stores and strong community support.

BGC was founded by W.T. Brookshire, along with his wife, Louise, in 1928 with the opening of their first small, 25 x 100-foot store in downtown Tyler, Texas. The company celebrated 95 years of service in September 2023.

Through the years, BGC has grown to become a leading regional grocery retailer with over 17,000 employees and has been recognized as a Great Place to Work® since 2020.

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