Monday, April 15, 2024

LSUS students, staff recognized at local advertisement awards ceremony

by BIZ Magazine

Advertisements both featuring LSUS as a university and marketing that LSUS students created were recognized Saturday at the 2024 American Advertising Awards in Shreveport.

Students Heidi Linn and Paige Gathright each won silver student awards while LSUS Digital Arts Class (Design for Social Impact) took home a silver as a group.

Linn designed a book cover for “The Summer I turned Pretty,” written by Jenny Han.

Gathright designed a magazine spread for the Bean Gilsdorf Living History Museum.

The LSUS class created a marketing and advertising campaign for the non-profit Providence House, which centered around the theme “Do I Look Homeless?”

The campaign consisted of posters, tote bags and stickers to name a few.

Illustrators on that project included Linn, Gathright, Heather Linn, Isabella Cantoni, Kendall Jackson and Cassidy Adams.

Three other students earned a Bronze Honorable Mention recognition at the awards show.

Heather Linn designed a book cover for “The Vampire Diaries” by L.J. Smith.

Sarah Hammonds designed the package for Heavenly Honey Mead.

Parker Deaton created a book cover for Aldoux Huxley’s “The Doors of Perception.”

An advertising campaign that featured LSUS placed in the Bronze Honorable Mention Professional category.

LSUS’ “More Than” campaign, designed by Romph and Pou Agency, touts the college as “more than” a university where a student gets “more than” a degree.

The campaign was created by Erin Smith, Director of Media and Public Relations at LSUS.

The awards are organized by the American Advertising Federation of Shreveport-Bossier. LSUS was one of six major sponsors to support the event.

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