n a significant development for the State Fair of Louisiana, Robb Brazzel has been officially appointed as the President and General Manager after serving as the interim head since June 2023. The confirmation came following a unanimous decision by the State Fair of Louisiana Executive Board.
Brazzel’s tenure as interim president saw him spearheading preparations for the 2023 State Fair with remarkable efficiency and dedication. Despite facing numerous challenges, Brazzel’s leadership ensured the smooth execution of the event, earning praise from the executive board and fair stakeholders.
Liz Swaine, Chairman of the State Fair Executive Board, commended Brazzel’s proactive approach, stating, “Robb didn’t really need any on-the-job training. He tackled the overwhelming tasks ahead of him with determination and focus, ensuring the success of our flagship event.”
With over 16 years of experience within the organization, Brazzel brings a wealth of expertise to his new role. His diverse background, spanning maintenance, exhibit management, sponsorships, and entertainment booking, uniquely positions him to lead the State Fair into its next chapter.
Under Brazzel’s interim leadership, significant strides were made in enhancing safety measures, renegotiating contracts, and improving the overall fair experience. The implementation of a new State Fair Admissions Policy in 2023 received widespread acclaim, contributing to a year devoid of any public safety incidents on the fairgrounds.
Reflecting on his appointment, Brazzel reiterated his commitment to prioritizing safety and family-centric values at the State Fair. “Our main focus in 2023 was on families and safety; it was our top priority. Moving forward, my team and I will remain dedicated to upholding this commitment to safety,” Brazzel affirmed.
Expressing gratitude for his team’s unwavering dedication, Brazzel emphasized the collective effort behind the success of the State Fair. “I am fortunate to lead a team that shares my passion and commitment for this organization,” he remarked, acknowledging the pivotal role of his colleagues.
Looking ahead to the 2024 State Fair, Brazzel has already initiated plans for further enhancements, including the introduction of a new Carnival Company offering a wider array of rides and attractions. The board expressed confidence in Brazzel’s leadership, affirming their commitment to supporting his vision for the future of the State Fair of Louisiana.