Shreveport-Bossier Convention & Tourist Bureau to unveil new brand and destination master plan

The Shreveport-Bossier Convention & Tourist Bureau will unveil its new brand and destination master plan Thursday, May 25.

The Shreveport-Bossier CTB recently concluded an over year-long process to create a new brand for Shreveport-Bossier and develop a Destination Master Plan. The Bureau and numerous partners are now ready to reveal the completed projects with the public and will unveil graphics, videos, and visual elements while sharing key strategies and findings.

The purpose of this project is to provide a wider variety of jobs, increase the local tax base, help fund community amenities and services, support special events, recruit corporate investment and relocation, attract students, enhance civic pride, and improve overall quality of life.

The destination master plan identifies goals and initiatives to implement over the next 10 years to increase overall visitor spending and attract more investment and talent from outside the community — and keep it in the community.

The brand is a result of research and design concepts to determine the unique identity of Shreveport-Bossier.

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