Monday, May 27, 2024

Jefferson Economic Development Corporation hires The Retail Coach to recruit new businesses to Jefferson

by BIZ Magazine

JEFFERSON, TX — The Jefferson Economic Development Corporation is excited to announce a new partnership with The Retail Coach, the nation’s premier retail consulting, market research, and development firm. The firm will work with Jefferson EDC to develop a retail recruitment strategy to attract new retailers and restaurants to Jefferson.

Jefferson, known for its historic charm and bed and breakfasts, has continued to grow over the years, making this a prime opportunity to prioritize retail and expand the current market.

The Retail Coach will first analyze the market to identify retail opportunities. Their team will use cell phone analysis technology to draw out Jefferson’s Retail Trade Area, which is the defined boundary from which the community draws 80-85% of its primary consumers. This type of geofencing paints a bigger picture of how many people are visiting Jefferson on a daily basis.

Using their data, The Retail Coach will determine which dominant retail categories best fit the community and have the highest prospect for success. Their team will create retail profile reports and other marketing materials to promote the community to national and regional retailers and restaurants and actively recruit those concepts on the EDC’s behalf.

“We are looking forward to working alongside the Jefferson EDC on this project. Jefferson is a vibrant community that has continued to grow over the years, so now is the best time to leverage that growth and expand retail opportunities,” said Aaron Farmer, President of The Retail Coach.

The Retail Coach Project Team will travel to Jefferson in the coming weeks for an on-the-ground market visit.

The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 40+ states will create better, stronger places to live and work.

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