Tuesday, May 21, 2024

Local PR professional receives regional award for Red River Revel campaign

by BIZ Magazine

The Southern Public Relations Federation (SPRF) recognized outstanding public relations practices during the Lantern Awards ceremony held September 13 at the Hilton Baton Rouge (LA) Capitol Center.

Professional and student members of the Public Relations Council of Alabama (PRCA), the Public Relations Association of Louisiana (PRAL), and the Public Relations Association of Mississippi (PRAM) earned a total of 61 awards honoring the best PR in the Gulf South.

PRAL Northwest Chapter member Emerie Eck Gentry, Owner of Lagniappe P.R.I.M.E., LLC., won an Award of Merit in the Tier 2: Short Term//Special Events Category for the 45th Annual Red River Revel Arts Festival Strategic Marketing and Public Relations campaign. The campaign was based around the theme “Art, Music, Food and Family,” which was created to promote the 2021 Red River Revel Arts Festival and attract audiences to attend the event. During this time, Gentry also supervised the redesign of the Red River Revel’s website for consistency across platforms and an ease of information for the public. She managed all of the advertising for the nine-day festival including radio, television, billboards, print, digital, and social media.

The six-week campaign featured high quality visual images of artists, musicians, food and children at the Revel in previous years, along with spotlights on artists and musicians attending in 2021. In addition, artist Candice Alexander was commissioned to create artwork reflecting the Revel that was then utilized for the official poster, guidebook cover, merchandise, and other marketing assets while keeping consistency as a main goal of the campaign. Throughout the campaign, Gentry was able to highlight elements of the event that appealed to different audiences. One judge noted, “Exceptional creativity in the decision to turn limited assets into a strategy to use four images for branding the event. That is a challenge turned into an opportunity.” Another judge noted, “Outstanding example of effective PR for an event.” The 46th Annual Red River Revel Arts Festival had record breaking attendance, along with art and food sales.

Professional and student submissions in 30 categories were scored on their individual merit based on adherence and success utilizing the four-step RPIE process by PR practitioners from the Nebraska Chapter of the Public Relations Society of America (PRSA). To be eligible, submissions must have been produced/appeared in the previous calendar year, January 1 through December 31, 2021, and entered by a current member of SPRF. Award-winning entries demonstrating excellence in process and results earned Certificates of Merit and Awards of Excellence, with top projects and programs earning Lantern Awards. The Best of Tier winners were selected from the Lantern-winning entries in each tier, with the Best of Show award chosen from the three Best of Tier winners.

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