Public Relations Association of Louisiana’s Northwest Chapter recognizes Member and Communicator of the Year for 2020

The Public Relations Association of Louisiana (PRAL) Northwest Chapter is honored to recognize Shalisa Roland with the Shreveport-Bossier Convention and Tourist Bureau as the 2020 Member of the Year and Alex Einerson with Holy Angels as the 2020 Communicator of the Year.

Member of the Year Award recognizes and honors a PRAL member who has demonstrated dedication to professional development and to the advancement of the PRAL Northwest organization. Shalisa Roland was nominated and awarded Member of the Year because she is an outstanding member and asset to the organization. PRAL 2020 President, Sara Patronella, said: “As Treasurer, she has gone above and beyond this past year. Despite the uncertain times, she handles everything with grace. Professionally, she shines across all social media platforms!”

Communicator of the Year Award recognizes and honors a community professional and PRAL member who has demonstrated exemplary communication skills throughout the past year.

Alex Einerson was nominated and awarded Communicator of the Year for her excellent in crisis communications efforts. Her nominator said: “She organized crisis communications efforts due to the pandemic, but also remained focused and passionate about continuing to deliver positive and encouraging messages. She let no obstacle stop her from telling the “Holy Angels Story” and representing our residents with excellence, dignity and purpose. She has also increased the ROI of our annual fundraiser which had to be altered multiple times given its original April date. In the end, due in large part to her efforts the fundraiser raised more and had greater and more widespread participation than ever before in the event’s 19-year history!”

We congratulate Shalisa and Alex on their honors and are proud to have them represent Public Relations Association of Louisiana’s Northwest Chapter!