Wednesday, February 21, 2024

Greater Shreveport Chamber’s Young Professionals Initiative announces rebrand

by BIZ Magazine

The Young Professionals Initiative, an initiative of the Greater Shreveport Chamber, announces a major rebrand to reflect the Chamber’s current branding and reinvigorate Shreveport-Bossier’s premier young professionals’ organization.

“We are delighted to introduce the rebrand of our Young Professionals Initiative,” said Paul Savage, Jr., Director of Marketing, Communications, and Public Relations for the Greater Shreveport Chamber. “The familiar arrows are not only reminiscent of the Chamber’s new mark but also illustrates the movement of forward progress and innovation our group brings to the Shreveport-Bossier community.”

The rebranding includes a complete redesign of the initiative’s logo, graphics, communications, identity, and correspondence.

“This rebrand reflects the exciting growth behind the movement we are inspiring throughout the region,” said Kim Stephens, Communications Chair for the Young Professionals Initiative. “YPI has become a breeding ground for community crusaders and the foundation for emerging visionaries. Through the updated branding, we hope to continue to match the energy surrounding this organization that many young professionals in our area turn to for professional and personal growth.”

Created in collaboration with Williams Creative Group, the new rebrand is being officially rolled out with the collateral for the group’s Port City Pub Crawl being held on Friday, March 13th at 5PM. Registration at Fatty Arbuckle’s will kick off the event, including 5 locations in Downtown Shreveport, and culminating with a live performance at The Missing Link by Logan and the Legendaries.

You may also like