Wednesday, February 21, 2024

Buying local is a form of marketing

by David Specht

How many times have you heard someone say, “No one buys local anymore?” If you are like me, it is too many times to count.

Many people often search for the best deal online and save a few pennies here and there as opposed to buying from a local merchant. Some even go as far as looking at a physical item in a local store, only to go home and find it online.

Those who engage in these practices are doing their community, and ultimately themselves, a disservice. Let me explain.

Local businesses are the backbone of many community services we all have come to expect. For instance, local businesses are the ones who sponsor little league teams, pay local taxes, donate to worthy local causes, get involved in the betterment of the community, the list could go on and on. Aren’t those things worth paying “a little extra?”

What if I told you, as a business owner, that buying local is also a form of marketing. Countless times, I’ve made a business decision on a vendor based (in part) on whether or not they do business with my company. They get first shot at the business each and every time.

As I talk to fellow business owners in the community, I have found they do the same thing. Whether it is buying fuel from the local company instead of the national chain, or paying a little more for office supplies to support a supporter, it just feels right to shop locally.

When making a buying decision, think of more than just the expense that is incurred. Think about the valuable marketing and community support that is involved. It does make a difference.

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