Seeing the opportunities around you

Did you know there are business opportunities all around us? Some opportunities are obvious. For instance, major retailers know that Black Friday is a “thing.” Other opportunities take a little more effort to see.

One such opportunity took place last Friday at the Minden High School football home opener.

With the almost-completed football stadium making its debut, a capacity crowd was a given. Some of the “normals” took advantage of the larger crowd — politicians, boosters, etc.

However, there was one business that “geared” up for the event. Harper Motors passed out fans to the fans. On one side was a “Roll TIde” message. In the other, the company’s logo. Brilliant.

WIth mid-to-upper 80-degree weather, and no breeze, the fans were a big hit, and Harper received great exposure.

As I looked at the fans waving all around me, I thought, “How cool would it have been if a restaurant in town did something similar, and put a coupon on the back?” Can you imagine the number of people who would have taken advantage of a post-game meal as a result?

Interestingly, many restaurants in town were not open late for the post-game patrons. Even fast food establishments were down to “drive-thru only” service.

With business as usual being anything but, we all must not only see opportunities, but take advantage of the,. I challenge you to take a step back and look for upcoming opportunities. You will be glad you did.

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