Shreveport-based advertising agency expands to Baton Rouge

Romph & Pou Agency, one of the largest advertising agencies in Louisiana, has opened an office in Baton Rouge.  The office is located at 412 North 4th Street in downtown Baton Rouge.

Romph & Pou Agency currently has over 100 employees working at its offices in Shreveport and Tyler, Texas.  The agency began in Shreveport as Gremillion & Pou in 1981.  After 35 years in business, the agency changed its name to Romph & Pou Agency when former Vice President Jeffrey Romph partnered with co-founder Robert Pou.

“LCI"

Over the last three decades, the agency has lived by the motto, “How fast is your agency?” Fast, high-quality work is an important part of the foundation for the agency, which has clients across the United States.

“We have worked with many south Louisiana clients,” said founding partner Robert Pou.  “But with the addition of Chabill’s Tire & Auto Service to our existing client list, which also includes Splash Pools & Spas of Baton Rouge, it was a perfect opportunity for us to open an office in south Louisiana.”

Other clients include Chickasaw Nation of Oklahoma (seven casinos, including the world’s largest casino:  WinStar World Casino & Resort), Brookshire’s Grocery Company (175+ store locations), Affinity Gaming (11 casinos), University Health (Shreveport and Monroe) and New York-Presbyterian (physician staffing at more than 100 locations).

“Romph & Pou brings something new to the area,” said co-partner Jeffrey Romph.  “Our SCORPIO™ database system allows us to apply mathematical models and decision science techniques to client customer data.   SCORPIO™ is now being used for casino, grocery and healthcare clients to target their customer base more efficiently through media and direct marketing tactics.”