Louisiana tried to woo auto plant with $500M in incentives

BATON ROUGE, La. (AP) — Louisiana offered a $500 million incentive package in its unsuccessful bid to land a $1.6 billion joint Toyota-Mazda automobile plant that chose Alabama instead.

Alabama’s offer to win the plant, which is expected to employ about 4,000 people, was valued at around $380 million.

But the Advocate reports that Louisiana Economic Development Secretary Don Pierson says that estimate didn’t include the value of local property tax breaks or donated land in Alabama for the site.

Pierson says Alabama’s incentive package was comparable to Louisiana’s offer.

He suggested Alabama’s concentration of existing automotive industry infrastructure likely gave the state a stronger selling point to project leaders. But he says his agency will “re-examine the strategic investments in training and infrastructure that Louisiana needs to be a player in this industry.”